BEAUTY STANDARDS
BEAUTY STANDARDS
MAY 2024
The concept of my capstone visually displays the unrealistic beauty standards society enforces for women. I designed the layout to resemble a beauty store, containing a product shelf, a vanity, and a video that you would typically see behind checkout counters.
THE EXHIBIT
THE VIDEO
Most big corporate beauty stores have a largely displayed video behind the checkout counter. I wanted my video to resemble myself feeling insecure about the different features of my body, such as my hair, lips, and stomach. I added an animated overlay to the top of the video that crosses out the word purchase and writes insecurities beneath it to get my message across most effectively.
I created this poster to mimic an ad that would be visible in beauty stores. I wanted a simple, short, and powerful statement so that viewers could read and understand the point I was trying to make. I stuck with the different shades and values of pink to go along with the stereotypical judgment that all women love pink, and wanted to keep the shapes geometrical to add my personal touch.
THE POSTER
THE PRODUCTS
And their visual aspects
